Hooked nir eyal

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It provides four actionable steps to attract users and to ensure that they continue to come back. Why do some products capture widespread attention while others flop?

Hooked nir eyal


Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Anderson, Author of 'Seductive Interaction Design' Nir's work is an essential crib sheet for any startup looking to understand user psychology. Reviews Add a review and share your thoughts with other readers.

Hooked nir eyal

Hooked nir eyal

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5 thoughts on “Hooked nir eyal”

  1. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune companies. Why do some products capture widespread attention while others flop?

    Het boek waar iedereen in Silicon Valley het over heeft. Eric Ries, author of The Lean Startup.

    Is er een onderliggend patroon in hoe technologie verslavend werkt? He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products.

    Nir Eyal answers these questions and many more by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

    Why do some products capture our attention while others flop?

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